Search Engine Marketing

Today’s advertising power is in online search engines. Long ago, businesses in Dallas used to advertise strongly in yellow pages, now they want to rank online for relevant search terms. If they need a painter, or mechanic, or even the answer to life’s deepest questions, Search engines have become the way to find the answer.

Your business is an answer to someone’s problems. Whether they need a toilet unstopped, or a car accident lawyer, someone who needs this service is likely to type into the search box something like “Dallas Attorney”. The validation that comes with an online giant like Google, telling your potential customers that you are one of the best attorneys in Dallas is at the very core of why search engine ranking is so important to your business.

Exclusive

We provide exclusivity to all of our clients. We will not help your competition when you are our customer. We either help you or your competition. If you are based in Dallas, Texas, for instance as a Lawyer, you will be our only law firm customer in Dallas, as long as you are our client.

US SEO Pros spends a great deal of time and computation, studying popular keyword searches across the major search engines, to find out exactly what your potential customers are typing into that search bar when looking for services. This is key to your campaign, as it allows us to build keyword-rich content that will rank well on the search engines, and tell the searcher that you are a good answer to their problem.

If your Dallas business is not ranking in the top 5 results on the first page of a search engine, such as Google, there is little chance you are going to get much traffic at all. Being on top of the search results, standing apart and above thousands or millions of competitors is no accident. Careful planning, strategy, and research go into every campaign we design and execute. You can rest assured your competition is spending the time and money to ensure their place in the top rankings, you should be doing the same.

We utilize research tools that help us understand just how your targeted customers are using search engines, what they are looking for in a company and their overall online behavior. Armed with this information, we can then move on to build out content, strategies, and implement campaigns to let them know about your company, and why you are the best fit.

Seo Questions

Voice SEO is now a key ingredient in SEO. Think about it, how often are you driving, or sitting at home, and pick up your phone and ask Siri for a plumber near me in Dallas? Keyword strategy has changed, as there are more mobile searches than desktop, and voice just adds to it.

22% of voice queries are for local content.

You can interpret a user’s intent based on the kind of question phrase they use.  ‘What’ and ‘Who’ questions signal that a user is in the research phase. If they are asking ‘Where’ questions, they are almost ready to buy.

Google disclosed that “near me” searches have grown more than 130% YoY. People extensively use the search query for “things to do near me.”

Needless to say, it is a mobile-driven phenomenon. Voice search makes these “near me” searches faster and easier for the user.

How can you leverage this characteristic?

Given that users have local intent when searching on their mobile phones, you need to get the keywords right.

You can gain a lot more business by carefully incorporating the following keywords into your SEO strategy:

  • The phrases people use to describe the neighborhood around your location
  • “Near me” in your title tags, meta description, internal links, and anchor text
  • Landmarks around your business location
  • The titles of local institutions that are relevant to your business

What is a Keyword?

People have certain behaviors when searching online and in very specific ways. Google is very good at deciphering this information, and understanding what they are looking for. For instance, type in a keyword at Google, and misspell it by a letter or 2. Google will pick up your original meaning and search for it for you. The word or words you type into the search bar, are called “keywords”. Each keyword will have a different SERP (Search Engine Ranking Position). Determining what keywords are popular for your targeted customers helps us build the proper keyword-rich content, which in turn, will tell Google you are the right match for the search.

Bringing visitors and converting them is at the core of what US SEO Pros does, we build out your onsite SEO to tell the search engines what you are offering, and what your services provide. We use proper protocol, such as head tags, alt tags, schema, and more, to speak the search engine’s language. This is just the basic part of the SEO strategy. We build out marketing campaigns that will attract visitors, and draw traffic from determined sources, to build more qualified leads on your website. 3rd party directories, social media, and more are good outlets for this type of campaign.

Algorithms, Filters and Penalties

Something we commonly encounter is companies that have hired search engine agencies that have been too aggressive or used “black hat SEO” to accomplish rankings. Google is getting better and better at sorting out this spam and low-quality content and taking these sites out of the top-ranking positions. The goal of Google is to give the best solution to a searcher’s problem, and with the least amount of hassle and spam.

On-Page SEO

On-Page SEO lays the foundation for high placement in search engine rankings and all other SEO-related activities. It is comprised of many moving parts, including technical SEO and quality content building. To achieve meaningful SEO results, you need to employ specific techniques. Technical SEO covers all the technical configuration aspects of your website such as metadata, URLs, redirects, header tags, optimal page layouts, sitemaps, and more, while the development of unique, quality content drives your traffic.

  • Keyword research and search intent
  • Statistics and reporting
  • Meta data / meta tags
  • Heading tags (h1, h2, etc.)
  • Rich schema markup
  • Keyword density including long-tail
  • Image optimization, including size, compression, and tags
  • Page Redirects (301/Canonical)
  • SEO-friendly URLs & links
  • Properly formatted XML sitemaps
  • Robots.txt file
  • Social media integration
  • Multi-browser compatibility
  • Properly optimized web content
  • Page speed optimization

Some of these updates are referred to by names like Penguin and Panda and if you have been blacklisted based on spammy or low-quality content or on spammy low-quality inbound links, and you have been hit with a Google filter or penalty, it is not easy to get out of that boat. One of the biggest problems we run across are companies that have had several inbound links purchased for cheap and have them coming in from all kinds of bad sites, such as porn, gambling, and more. Google frowns upon this practice.

One of our services includes recovery from updates such as Penguin, and Panda from Google, to get back your ranking and traffic by getting rid of the spam or purchased links that Google has deemed are below its quality standards. It’s not easy, it takes time, and requires someone who really knows what to look for and how to do an algorithm recovery, but many websites can be brought back by a professional SEO expert who knows what to look for and how to go about disavowing the bad links, keeping the good and getting your site back in the eyes of Google.

Call Now (469) 321-1596 For Your SEO Strategy Review Now