Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media Business platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. These days- social media has matured far beyond being just a place to broadcast content.
Businesses now use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audiences at scale would run highly-targeted social media ads (social media advertising).
As a whole, these are often also known as social media management. That is where US SEO Pros comes in. All of these things can be very time-consuming and we have packages where you have a Social Media Marketing Manager assigned to your account to handle these tasks for you.
For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family across the country, they also are powerful ways for marketers to create a dialogue with potential customers.
Users now expect to interact with brands, which means that marketers have incredible opportunities to create ways to drive demand and expand the reach of what they are selling.
Social media marketers can: